We would like to give a “hats off” this month to Maverick Premium Fishing Lures. They’ve been on a serious roll this year, launching a number of new innovative baits.
Some of these baits have been long-time secret weapons of the master Maverick bait designers, and while we know it must have hurt, we truly appreciate their generosity in bringing them to the market.
Located in Lakeport on the edge of Clearlake, CA, every Maverick Premium Bass Fishing Lure is created and tested-by-fire by world class bass fisherman on this world class lake.
Learn more about some of our favorites below:

Why it works: While the Bugly is big and meaty it’s also made of extremely buoyant hand-poured plastic. It has incredible attention to detail, always defaults to a defensive crawdad posture, and it’s something that the fish definitely haven’t seen before. The colors are meticulously dialed in.
Cold Clear Water Tips:
Colors to try - PB&J, Magic Blend with Red Flake, and Swamp Water. Rig it Texas style with brass & glass on 15 lb. fluorocarbon, or use the Jr. as a jig trailer with a Jig Monster Chaos Pro Football Jig. Fish on main lake structure and points, and get into the rocks while intermittently shaking and dead-sticking it.
Cold Muddy Water Tips:
Colors to try - Black/Red Craw, Black & Blue. Rig it with brass and glass on a 3/4 ounce bullet sinker. Drop it to the base of standing timber and shake it on the bottom, pull up a few feet and shake, pull up a few more feet and shake, and repeat this process and hit each “floor of the high-rise” on the way up. If the water is high then pitch to the base of tulles or into grass on a pegged Texas rig.
Why it works: It’s a monster 10 inch stick worm with substance. It’s big profile tempts bass that have started to shy away from the big swimbaits.
Cold Clear Water Tips:
Colors to try - Summer Moss brown, Green Pumpkin Red Flake, Peanut Butter & Jelly, Watermelon Candy. Rig it Texas style with a pegged sinker and fish it like a big worm, or Carolina rig it to drag across main lake and secondary points. Joe’s personal favorite is to rig it with a 6/0 weighted Falcon hook and fish at a snappy pace along break lines on the shore specifically in Summer Moss Brown because it looks like a gopher snake. Gopher snakes are like bass candy – they can’t resist them.
Cold Muddy Water Tips:
Colors to try - Grape Blue Neon, Maverick Mangler. Use all the same rigging techniques as above for clear water.
Why it works: It’s bigger than your average leech type bait and softer too. This is one of the most versatile baits you can have and the Maverick color options are the most vibrant we’ve ever seen - they just light up the water.
Cold Clear Water Tips:
Colors to try -Magic Blend & Summer Moss Brown. Rig this bait with a darter head, drop shot rig, split rig, Caroline, or jig trailer…really get creative with this bait – it’s constantly proving and reproving its effectiveness in new ways.
Cold Muddy Water Tips:
Colors to try - Grape Neon, Ed’s Candy Craw. Use all the same rigging techniques as above for clear water.

It wasn’t that long ago when I would have to toss (if the fish didn’t toss it for me) $20-$30 worth of Senkos and Beavers on almost every trip to the lakes or Delta. In fact, for a very long time the only solutions for the short life span of soft plastics was either melting baits back together with an open flame – a task that even veteran bass guys found dangerous, flawed, and only partially workable – or gluing them back together with superglue, and like the melting trick using super glue was not only messy and dangerous but also caused permanent changes to the bait such as severe hardening which is kind of the opposite of the entire idea behind using soft baits….they’re soft!



