Born and raised in Northern California, Joe has been bass fishing all of his life. He works as a tackle manager at Western Sport Shop in San Rafael, CA. He’s acquired a reputation for his in depth bass fishing knowledge and know how. He also owns and operates both California Bass Craft, a free bass fishing website with maps, articles, reports, bulletin board and more, as well as Jig Monster, an online retailer that sells original Jig Monster Bass Fishing T-Shirts and gear hand-picked by Joe.



